Branding is the core of a visual communication strategy for a business, and as a minimum, it consists of your logo design. Your branding is extended through the surrounding communication tools in your business, eg your website or stationery design. For new businesses, establishing a strong visual brand early on can set you apart from your competitors, and help distinguish you in the minds of your potential customers. A new brand can also help you break new ground in established markets.
For existing businesses, a brand refresh can generate a wave of new interest about you, attracting new and potential customers to you. It can also improve the efficiency of your business, by communicating the values of your business to your investors, staff or associates. Similarly, a brand extension can help establish you in a new market and find potential customers who you may never have considered before.
A branding refresh is flexible, and can range from a simple re-design of an existing brand right down to a full-scale brand replacement. It can be rolled out in various stages or all at once.
Presented by the Australian Network of Art & Technology (ANAT) and Carbon Arts, ECHOLOGY: making sense of data encourages artists to use real-time data and sensor feeds to generate public art works.
The logo represents a unison between art and data, with the two entities meeting in the middle to form an abstract infinity symbol - it is a relationship that is cyclic and symbiotic. The colours transform from grey (representing raw data) into a vibrant orange that represents artistic expression, insight and gained knowledge.
Logo commissioned for E for Ethel, a gift shop and micro coffee bar soon to open in the eastern suburbs of Adelaide. The character of Ethel was created to personify the business - a woman who has a keen eye for handmade vintage gifts, and a passion for great coffee! The logo features an optional woodgrain treatment (pictured above) for use in particular branding situations.
ANAT is a not-for-profit organisation that supports artists and creative practitioners engaging with science and technology across Australia and overseas. Daydream executed a comprehensive re-branding exercise for the organisation, developing a logo that reflects the exuberance and enthusiasm of ANAT, and pairing this with a rich colour palette that describes the many facets and functions of ANAT.
Encounterz is a mobile location based networking application that has uses in retail discovery. The logo visually describes the various uses and applications of the tool, from shopping to communication, and uses bright colours to contrast each shape from one another.
Chronica is an iPhone-based pain tracking and management tool created and produced by Daydream Graphics. The branding is based on a Venn diagram,(a tool used to find correlations between two or more arbitrary sets of information) and a line graph charting upwards, reflecting a sense of empowerment and optimism gained from using the application.
Export Navigator was an initiative by m.Net Corporation to provide a channel between mobile content producers and publishers, and the logo portrays a linked "E" to represent this cyclic relationship. The colour yellow was chosen for its contrast and vibrancy.
BankCASO is an initiative by Liquid Property to set up a network between financial institutions, corporations, businesses and charities to help facilitate donations and charitable transactions. The logo is a combination of an earthy aesthetic, and an abstraction of a stack of coins arranged into a bar graph. The rhythmic up-down flow of the graph reflects the ebb and flow of transactions.
EIB Insurance Brokers are an Adelaide-based insurance agency, specialising in business and medical insurance solutions. Daydream created a logo that expressed the integrity and professionalism of the business, and is based on an abstraction of the letterforms E and B. The colours and simple design treatment adds to the refinement of the design.
Reloaded is one of the largest LAN events in the southern hemisphere, attracting around 500 professional and amateur computer gamers from around the country to compete for cash prizes in various tournaments and challenges. Reloaded uses a different identity each year, and for this particular event Daydream created a brand that was evocative of the graphic style of computer gaming, incorporating rough brush strokes, grunge textures and stencil art imagery.
Backup In Time is an online backup service, and the typographic logo plays with the letters P and K to create an arrow travelling backwards in time. The subtle shadowing underneath the arrow also adds a sense of depth to the design, as well as increasing legibility of the text at small sizes.
